Title: What Marketers Need To Know About WeChat’s Applet-Within-An-App Abstract: WeChat’s new ‘mini programs’ are lightweight apps built into the existing interface of the all-encompassing chat app. What does it mean for brands which already have a service account on WeChat and how does it enhance interactivity with users? Bio: A bilingual reporter and panel moderator, focusing on Greater China, with 8 years of business journalism experience in fields as diverse as finance and creativity. She writes, translates, shoots, edits her own work; is versatile filing stories in text, video or info-graphics. Her proficiency in Chinese & English makes her a three-for-one deal when it comes to being a cultural bridge between audiences in the East and West.